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You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

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How to Establish a Unique Brand Voice

How to Establish a Unique Brand Voice

Brand voice is the emotion and personality that go into a brand’s communications. It should be found in everything your brand produces, from the language it uses to the images in its marketing assets. Your customers should be able to distinguish your brand’s voice from the crowd.

Why is brand voice so important?
Having a consistent brand voice is key to a long-lasting brand. If your brand voice is constantly changing, you risk confusing your audience and driving them to a better-branded competitor.

What’s the difference between brand voice and tone?
Brand voice should remain consistent across all marketing efforts. It is the personality of your brand.

Tone refers to the emotion behind the particular marketing asset. It can vary depending on the piece the brand produces. 

A step-by-step guide to building your brand voice

Step 1: Review your brand’s mission statement
Your company’s mission statement should include its values, which you can use to create its personality. Your marketing executions should help consumers connect your brand to its values.

Step 2: Examine your current messaging
If you’ve already produced copy or content, you should look over it. Review any marketing efforts your company has done, such as:

  • websites.
  • social media posts.
  • radio ads.
  • TV ads.
  • blog posts.
  • videos.
  • print products.
  • in-store signage.

Do these assets all have a consistent brand voice? Do they match the values found in your mission statement? If they don’t, how can they be improved?

Look especially at the highest-performing assets. What about them are people drawn to? These can tell you what your audience relates to most and can help you plan future marketing efforts.

Step 3: Make an online survey.
A simple audience poll can give your company insights into its brand voice. By asking the following questions, you can find out valuable information that can be used to improve your company’s marketing efforts:

  • How would you describe our brand?
  • Do you think our tone is appropriate?
  • If our brand was a person, what do you think it would sound like?

There are plenty of free online tools that let you make a survey in a matter of seconds. You can post the links to social pages, or send them to an email list.

Step 4: Research and understand your audience.
Researching a small segment of your best customers can give you a better understanding a brand voice they’ll relate to. By looking at their social media activity, you can get a sense for what their interests are, how they write and things they watch and read. Keep a list of words that describe your top audience, and use it to create your brand voice. For example, if your best customers are 20-something males who watch Monday Night Football, drink Americanos from Starbucks and read athlete autobiographies, you can model your brand voice to be tough, honest and real.

Step 5: Create a brand voice chart.
Determine three to four words that best represent your brand. Then, create a chart that explains how each trait should and shouldn’t be represented in your marketing. It should include:

  • a list of your brand traits on the left.
  • a brief explanation of each trait in the next column.
  • two far-right columns that explain how to use (and not use) each trait.

You can find many great examples of brand voice charts by doing a quick web search.

Step 6: Enforce consistency among employees
Now that you have your brand voice figured out, it’s time to relay to the company and give them guidelines on how to implement it. This helps make sure brand standards are maintained consistently throughout the company so all assets seem like they come from the same brand.

Brand voice is crucial to a company’s success. It is the personality consumers interact with, and if they can relate to it, they are likely to become brand advocates. Creating a great brand voice doesn’t have to be difficult, and with these simple steps, you’ll be on your way to an easily recognizable brand.